CRRC Logo Use Requirements

How Can the CRRC Rated Product Logo Be Used?

Licensees with rated roof products may use the CRRC Rated Product Logo on product-specific marketing materials; product-specific webpage on the Licensee’s website; and/or on specification or data sheets for the rated product.

When using the Rated Product Logo in marketing brochures and technical or specification documents that include multiple products, the Rated Product Logo must be placed adjacent to the roofing product specification or illustration of the roofing product that has received the CRRC product rating authorization (see below example).

Licensees are also permitted to use the Rated Product Logo on the product packaging as long as the product has an active CRRC rating. Please note the California Energy Commission will not accept the Rated Product Logo in lieu of the CRRC Product Label for Title 24 compliance.

The Rated Product Logo may be grouped with other organizations’ logos only when the following criteria are satisfied:

1. The Rated Product Logo is a standalone image that does not appear connected to any other logo.

2. The other logos may not be performance or certification marks (like LEED or ENERGY STAR). If performance or certification marks (including the CRRC Product Label) are located in the same margin as the Rated Product Logo, then there must be a clear separation between those marks and the Rated Product Logo so that the CRRC Logo is not construed as a product certification mark (see below example).

The Rated Product Logo should not be placed on general company brochures if the CRRC rated product cannot be differentiated from products that are not rated by the CRRC. The Rated Product Logo should only be used on brochures that promote the rated product itself.

A Licensee may opt to use the CRRC Product Label for rated roofing products in place of or along with the Rated Product Logo.

Rated Product Logo (Wall Products)

Licensees with rated wall products may use the CRRC Rated Product Logo on product-specific marketing materials; product-specific webpage on the Licensee’s website; and/or on specification or data sheets for the rated product.

When using the Rated Product Logo in marketing brochures and technical or specification documents that include multiple products, the Rated Product Logo must be placed adjacent to the wall product specification or illustration of the wall product that has received the CRRC product rating authorization.

Licensees are also permitted to use the Rated Product Logo on the product packaging as long as the product has an active CRRC rating.

The Rated Product Logo may be grouped with other organizations’ logos only when the following criteria are satisfied:

1. The Rated Product Logo is a standalone image that does not appear connected to any other logo.

2. The other logos may not be performance or certification marks (like LEED or ENERGY STAR). If performance or certification marks (including the CRRC Product Label) are located in the same margin as the Rated Product Logo, then there must be a clear separation between those marks and the Rated Product Logo so that the CRRC Logo is not construed as a product certification mark.

The Rated Product Logo should not be placed on general company brochures if the CRRC rated product cannot be differentiated from products that are not rated by the CRRC. The Rated Product Logo should only be used on brochures that promote the rated product itself.

A Licensee may opt to use the CRRC Product Label for rated wall products in place of or along with the Rated Product Logo.

Wall Program Founding Member Logo

What is the Founding Member Logo and Who Can Use It?

The Founding Member Logo signifies an organization or company’s financial contribution to the development of the CRRC Wall Rating Program. Only Founding Members may use the logo. The Founding Member Logo may be used on a Founding Member’s website and/or promotional materials for a Founding Member’s company/organization.

The Founding Member Logo must not be placed in a manner that can be misconstrued as an endorsement of any product or practice of the Founding Member. The logo may not be used in product specification or product marketing materials.

The Founding Member Logo must not appear connected to any other organization’s logo, particularly product performance, or certification marks. If the logo is placed in the same margin as other logos or marks, there must be a clear separation between the Founding Member Logo and the others so that the Founding Member Logo is not construed as a product certification mark.

How Can the CRRC Member Logo Be Used?

Members may use the applicable CRRC Member Logo on company letterheads, correspondence, and promotional materials to indicate Membership with the CRRC. Use of the CRRC Member logo must include the correct modifier appended beneath it (“Member”) and must be placed in such a way that the viewer is able to recognize that the logo only signifies the company’s CRRC Membership status.

The Member logo may be grouped with other organizations’ logos only when the following criteria are satisfied:

1. The CRRC Member Logo is a standalone image and does not appear to be connected to any other logo.

2. The other logos are not performance or certification marks (like LEED or ENERGY STAR). If a performance or certification mark (including the CRRC Product Label and CRRC Rated Product Logo) are located in the same margin as the CRRC Member Logo, then there must be a clear separation between those marks and the CRRC Member Logo so that the CRRC Member Logo is not construed as a product certification mark (see below example)

The Member Logo may not be used in any manner that suggests or implies that the CRRC has rated a product. The placement of the Member Logo on any product, product packaging, product literature, or product marketing materials is strictly prohibited. The CRRC Member Logo must also not be placed in a manner that can be misconstrued as an endorsement of any product or practice of the company.

The Member logo may not be used in advocacy documents (e.g., comment letters on proposed legislation, policies, and programs that pertain to cool roofs and/or solar-reflective walls) that are created or distributed by CRRC Members. If a CRRC member would like to mention the CRRC in its advocacy materials, the member must obtain prior approval from the CRRC. Contact Sarah Schneider with requests.